Market-Driven Design: Engineered to Drive Sales

Box Turtle Design is a creative content development firm operated by Eric Shalit. Contrary to popular wisdom, what I do here is not about making pretty pictures. I use design as a tool to accomplish my clients' business goals. I understand the importance of communicating a strategically focused message based on careful positioning. I write and design in tandem, to create ideas and tell stories that build brand recognition and drive sales. Many of my projects have been for national brands with broad exposure.

Complete Content Development for E-mail, Web, & Print Marketing
I have proven success at driving sales via direct-to-consumer e-mails, web, catalog, advertising, packaging, and point-of-sale. I consider marketing a contact sport. I understand what it takes to make your product stand up and kick the dust out of its competitors. It starts with understanding what motivates the consumer, and ends with communicating a clear simple value proposition.

Project Management: From Concept to Finished Product
I have successfully managed very large and complex projects with great results. I take pride in making difficult projects a pleasurable experience for my clients.